Facebook Marketing: Legal & Regulatory Compliance By David M. Adler, Esq.
June 28, 2011
AllFaceBook Presents AF Expo San Francisco June 27-29, 2011
The use of social media for marketing and advertising purposes is one of the fastest growing areas for business and marketers. The advent of social media sites like Facebook provides the opportunity for authentic interaction and engagement with customers. Therefore, it is no surprise that it is being used as a marketing tool by companies large and small to help them achieve their strategic goals. But with every technological development and opportunity, new legal and business risks present themselves. Understanding and minimizing these risks will help you maximize the opportunities. A best practices approach to social media marketing involves having the company’s philosophy, methodology, and guidelines captured in a comprehensive written policy that is clearly and regularly communicated to the employees, and regularly updated to keep abreast of new developments, opportunities and evolving legal guidance. Attendees will learn how to identify the legal issues and develop policies and procedures to keep informed about the current technology, marketing strategies and regulatory compliance.
- Social Media Legal Risks: Copyright (adlerlaw.wordpress.com)
Tagged: Facebook, Law, Marketing, Marketing and Advertising, Regulatory compliance, Risk, San Francisco, Social media