June 11, 2014
Contracts for Interior Design Professionals
This crash course on legal contracts is designed for interior designers who are drafting a contract for the first time or wanting to make an existing one airtight.
There’s a reason you became a designer, and it probably didn’t have anything to do with lawyers and contracts.
You’re the expert in color, fabric, floor plans, and furniture schemes, not intellectual property and arbitration provisions. If you’re already confused, don’t fret. This crash course is designed for those drafting a contract for the first time or wanting to make an existing one airtight. Led by David Adler, an actual lawyer who understands the ins and outs of the design industry, this workshop will cover the clauses you need to protect yourself in the unfortunate event that something doesn’t work out as planned. Clients can be difficult enough. Don’t let legal trouble slow you down.
In this class, you will learn how to:
- Define what you are doing for your client, as well as NOT doing for them
- Make sure you get paid on time and in full
- Protect yourself against outside factors that may affect cost and ability to complete a project
- Give yourself a way to get out of your contract if things aren’t working
By the end of class, you will have:
- A basic understanding of key contract terms and the reasons as to why they are there
- A basic client agreement that you can use or customize
The Instructor, David Adler, is an attorney, nationally-recognized speaker, and founder of a boutique law practice focused on serving the needs of creative professionals in the areas of intellectual property, media, and entertainment law. He provides advice on choosing business structures, protecting creative concepts and ideas through copyright, trademark, related intellectual property laws and contracts, and structuring professional relationships. He has 17 years experience practicing law, including drafting and negotiating complex contracts and licenses with Fortune 500 companies, advising on securities laws (fundraising) and corporate governance, prosecuting and defending trademark applications, registrations, oppositions, and cancellations before the US Patent & Trademark Office (USPTO), and managing outside counsel. Currently recognized as an Illinois SuperLawyer® in the areas of Media and Entertainment Law, he was also a “Rising Star” for three years prior. He received his law degree from DePaul University College of Law in 1997 and a double BA in English and History from Indiana University in Bloomington, Indiana. Outside the practice of law, David is an Adjunct Professor of Music Law at DePaul College of Law, formerly chaired the Chicago Bar Association’s Media and Entertainment Law Committee, and is currently a member of the Illinois State Bar Association Intellectual Property Committee.
Tagged: Business, contracts, Copyright, creative content, Indemnification, Intellectual property, Law, Legal, Marketing
Amended California Do Not Track Disclosure Law Requires Websites Disclose Do Not Track Signal Response
October 8, 2013
At the end of August, the California passed an amendment to the California Online Privacy Protection Act that will require commercial websites and services that collect personal data to disclose how they respond to Do Not Track signals from Web browsers.
AB 370, as introduced by California Assemblyman Al Muratsuchi, requires a business that discloses a customer’s personal information to a third party for direct marketing purposes to provide the customer, within 30 days after the customer’s request, as specified, in writing or by e-mail the names and addresses of the recipients of that information and specified details regarding the information disclosed.
This bill, available here, would declare the intent of the Legislature to enact legislation that would regulate online behavioral tracking of consumers.
Tagged: Advertising, Business, compliance, data, government, internet, Internet Marketing, Law, Legal, legislation, Marketing, Marketing and Advertising, media, Privacy, regulation
September 19, 2013
A presentation on what goes into creating original designs and how these differ from copycats.
WHERE: Decoration & Design Building, J. Robert Scott Showroom, Suite 220
WHEN: Wednesday, October 2,2013 !2 p.m.
WHAT: From film to fashion, creative industries are taking steps to protect and promote original work. Designers and manufacturers need to know what steps they can take to protect their designs, their businesses, and their profits. The discussion will address issues related to how to protect original design (copyright & design patent) and the manufacturers (trademark, unfair competition).
INTERIORS Magazine Editorial Director Michael Wollaeger
J. Robert Scott Founder Sally Sirkin Lewis
Designer Laura Kirar [Web Site]
Intellectual Property lawyer David Adler
Showroom reception to follow.
Download the full Fall Decoration & Design Building Market Brochure Here.
Tagged: Advertising, Business, Copyright, creative content, Design, Federal Trade Commission, Intellectual property, Law, Legal, Marketing, Trademark
February 19, 2013
I will be speaking at Affiliate Management Days SF 2013 (April 16-17, 2013) on the topic of “Managing Risk: Legal Issues for Merchants & Affiliate Managers.”
Affiliate marketing is one of the most cost-effective techniques for monetizing web site traffic and driving sales. Unfortunately, it has a reputation for high risk. While the industry is unlikely to ever be risk-free, it is possible to manage risk by: (1) understanding how techniques like behavioral and contextual targeting affect consumers, affiliates and merchants, (2) understanding the legal and regulatory environment, (3) understating risks involved with prospective marketing partners, (4) using and maintaining proper contracts that allocate risk and provide appropriate indemnifications, and (5) keeping informed about the changes in technology, marketing practices and the regulatory environment. Attendees will learn how to identify these issues and develop policies and procedures to keep informed about the current technology, marketing strategies and regulatory compliance.
Topics covered include:
- Behavioral/Contextual Advertising
- Regulatory/Industry Compliance : FTC Guides & Enforcement Actions
- CAN-SPAM compliance
- IP Law: Rules governing use of others™ Trademarks/Keywords, Right of Publicity/Endorsement Issues.
- Identifying, protecting against, and disputing accusations of Click-Fraud
- Bad Affiliate Programs: Cheating and Stealing from Affiliates (earnblogger.com)
Tagged: Affiliate marketing, Affiliate Program, April 16-17 2013, Business, Marketing, Network affiliate, Online Opportunities, Opportunities
December 23, 2012
As a result of the rapid shift in marketing from unilateral one-to-many communications, to the multilateral, many-to-many or many-to-one conversations enabled by Social Media, employees and employers are struggling to manage accounts that are used for both work and personal purposes.
This new phenomenon has benefits, but it also creates a number of legal challenges. For employees, it may result in greater efficiency, more opportunities for authentic customers engagement and the ability to stay on top of the most current grands and business issues. For employers, it presents opportunity to reap substantial benefits from lower communications and customer support costs. For in-house counsel, it raises a host of legal and practical issues with few easy solutions and significant liability and regulatory risks.
First, there are hardware issues. Smartphones, tablets and other personal electronics often have social networking capabilities built in. in addition, they contain contain both personal and business data. Because these devices are always on and always connected, they are more than just personal property. They have become essential business tools. For both sides of the workplace equation, employers and employees must understand where the privacy lines fall between personal versus work-related information.
Second, there are data issues. Employers must balance their needs to monitor employee usage, employees’ privacy concerns, and the risk of liability for theft or exposure of data if a device is lost or stolen, or from lack of proper safeguards on account usage. For in-house counsel tasked with drafting policies to address these risks, , Prior to implementation of any policy, the legal team needs to educate front line employees and management on reasonable expectations of privacy and security and the harms that the organization seeks to prevent.
Lastly, recent cases such as the Cristou v. Beatport litigation, highlight the struggle to define and control the beginning and end of employee social media accounts, ownership and protection of intellectual property and the post termination risks that arise from the absence of appropriate policies.
As we prepare to start a new year, the time is ripe to establish security and privacy policies governing creation, maintenance and use of employees’ social media accounts for work functions. In-house counsel must lead the charge to educate, inform and train employees about privacy, security and evidence-recovery implications associated with use of social media.
Tagged: accounts, attorney, Business, BYOD, Communications, counsel, employee, employer, in-house, infosec, Law, Lawyer, Legal, Marketing, media, Mobile, policies, policy, Privacy, regulation, security, social, Workplace
August 2, 2012
1. Content & Marketing
MutualMind Signs Agreement With LexisNexis to Offer Advanced Social Media
MarketWatch (press release)
PRNewswire via COMTEX/ — MutualMind, an award-winning social media technology developer based in Dallas, Texas, announced an agreement today with LexisNexis, a leading provider of legal content and technology solutions.
Facebook: Should Law Firms Bother?
Business 2 Community
While consumer brands have embraced Facebook as a key tool in building deeper customer engagement, the biggest social network largely remains terra incognita in the legal world. The sector has certainly harnessed professional networking sites.
Bahrain may act against social media abuse
Legal action could be taken against people in Bahrain, who incite violence and spread sectarianism on social media, said a top official. The initiative comes as a new code of honour for social media users is set to be launched by the Bahrain Bloc.
3. Law Enforcement
An overwhelming majority of investigators using social media for investigative purposes are “self taught,” according to a new survey of 1200 Federal, state, and local law enforcement professionals.
That’s but one of the many conclusions found in a comprehensive new survey — conducted in a partnership between PoliceOne and LexisNexis Risk Solutions — focused on the impact of social media on law enforcement in criminal investigations. Among the …
4. Employees & Workplace
What your social media profile is telling future employers? (Take our poll)
The State of Maryland already has passed a law forbidding employers from asking job candidates for their passwords to Facebook and other social media sites, and California is considering a similar law. 01fgSCREEN2.jpg View full size · The Society for …
Social Media in the Workplace – July 2012
JD Supra (press release)
With an understanding of some of the relevant issues, employers can implement meaningful and reasonable policies and guidelines for employees and respond appropriately and legally to social media issues that arise. Below are a few of the discrete issues …
5. Financial Services
The trick for us is trying to provide legally correct information, in such a way that is easy to understand, to the American public so that investors truly understand their options with retirement savings.” “Internet, the online experience and social media are the 21st Century.”
The New Social Metrics
Bank Technology News
Below are methodologies and metrics for determining the ROI of these specific social media use cases. The metrics roll up to three major categories of benefits: revenue impact, operational efficiencies, and legal and compliance risk avoidance.
David M. Adler, Esq. is an attorney, author, educator, entrepreneur and partner with Leavens, Strand, Glover & Adler, LLC, a boutique law firm in Chicago, Illinois created with a specific mission: provide businesses with a competitive advantage by enabling them to leverage their intangible assets and creative content in order to drive innovation and increase overall business value.
We meet this challenge by providing legal counsel on issues related to creation, protection and commercialization of intangible assets, our comprehensive understating of the relevant law, our team of seasoned professionals and our client service philosophy.
Tagged: content, Employees, Financial services, International, law enforcement, Legal, Marketing, media, police, regulation, social, Statutes, Workplace
July 17, 2012
Into the data jungle – in association with Huron Legal
Technological developments such as cloud computing, social networking and mobile apps mean EU law is no longer fit for purpose. The EU claims current laws often conflict and cost businesses a total of nearly £2bn a year.
Saudi Arabia considers law against insulting Islam
Bangladesh News 24 hours
JEDDAH, Saudi Arabia, July 16 (bdnews24.com/Reuters) – Saudi Arabia is studying new regulations to criminalise insulting Islam, including in social media, and the law could carry heavy penalties, a Saudi paper said on Sunday.
Mind the missteps in online job dance
With some background check firms specializing in social media searches (U.S.-based Social Intelligence Corp. for one), how do third-party recruiters use social media when screening or finding clients for law firms in Canada?
Saudi Arabia looking to criminalize Islam insults on social media
DUBAI: The Saudi Arabia government is looking to ensure users on social media networking sites do not insult Islam or the Prophet Mohamed, al-Watan newspaper reported on Sunday, citing officials who said a new law could bring “heavy” penalties.
Watching the detectives: the case for restricting access to your social media data
That debate tells us something about how Australians and the media conceptualise privacy and business-government relationships in a world where mobile phones and social network services such as Facebook are ubiquitous.
10 Tactics for Integrating Photographs into Content Marketing
Business 2 Community
Acquire digital rights for images. Remember when using images, especially photographs, your legal team is your best friend. Ensure that you’ve got the right to use the photos by incorporating outtakes and additional shots for social media.
Syracuse Neighborhood Watch plans to increase social media outreach
New program coordinator plans more email, social media contact. … CNY Biz Central – Legal. Helpful advice about finding the right attorney for your legal needs. CNY Biz Central. Get information from our team.
Reasonable Expectations of Privacy in the Digital Age
Mondaq News Alerts (registration)
In this digital age of smart phones, global positioning systems, cloud computing, and social networking, determining what constitutes private information and what lengths our legal system will go to protect it is increasingly challenging.
Sale Of Digg Reminder Of Potential Risks To Facebook And Other Social Media …
In 2011, social media watchers may recall reading in Bloomberg that Myspace, which had been purchased by News Corporation (NWS) for $580 million in 2005 had reportedly been sold for just $35 million to private investors, including Justin Timberlake. In …
Your Social Media Tweeting & Posting Legal Rights. TV … – YouTube
Find out how legally liable you are for your Twitter Tweets and Facebook postings.
Tagged: Bloomberg, Cloud, content, Criminal law, Digg, Facebook, Global Positioning, GPS, Images, Islam, Legal, Marketing, Meida, MySpace, Photographs, Photos, Privacy, Saudi Arabia, Smart phones, social, Syracuse, tech, technology, Twitter, Video, YouTube
Statute Puts Online Libraries and Other Service Providers at Risk
Kansas City infoZine
A New Washington State Law Intends to Make Online Service Providers Criminally Liable For Online Postings. The Electronic Frontier Foundation (EFF) is representing the Internet Archive in order to block the enforcement of SB 6251, a law aimed at combating advertisements for underage sex workers but with vague and overbroad language that is squarely in conflict with federal law.
NLRB General Counsel Issues Further Guidance on Social Media
National Labor Relations Board (“NLRB”) is closely scrutinizing employer social media policies.
Legal issues in the media
Social Media Legal, Regulatory & Compliance: Risks & Issues Social Media Slideshare presentation.
Putting the Consumer Privacy Bill of Rights into Practice
Providing transparency in how consumer data is handled by mobile applications – this is the first topic for the National Telecommunications and Information…
US lawmakers propose digital bill of rights to safeguard privacy …
Two US lawmakers have proposed a digital bill of rights to safeguard consumer privacy rights and ensure internet freedom.
Stakeholders to Discuss Consumer Privacy Bill of Rights
The National Telecommunications and Information Administration (NTIA) will convene stakeholders July 12, 2012 in Washington, DC to develop a privacy code of conduct.
Tagged: code, comments, First Amendment, free speech, internet, Legal, legislation, Marketing, media, online, Privacy, regulation, rules, security, service, Social media, trends
David M. Adler Speaking on Social Media Legal Issues for Marketers at CONVERGE Spring Symposium 2012
April 5, 2012
Attorney David M. Adler will be speaking as part of a legal panel on “legal landmines”, e.g. legal risks and regulatory compliance, in social and mobile marketing as part of the CONVERGE Spring Symposium 2012 taking place in Silicon Valley, May 1-2, 2012.
Topics to be addressed include best practices for direct, digital and mobile marketing including advising on permission-based marketing, emerging technologies, the use of various social media platforms, as well as data security and privacy issues related to electronic and mobile commerce.
New FTC guidelines in the areas of advertising any marketing, as well as consumer privacy and security, have raised awareness of these issues for brands, marketing firms and service providers.
David M. Adler, Esq. is an attorney, author, educator, entrepreneur and nationally-recognized speaker in the fields of intellectual property, media & entertainment and technology law with a multidisciplinary practice focused on counseling businesses across the interrelated areas of Intellectual Property Law, Media & Entertainment, Information Technology and Corporate Law. David provides legal counsel on trademark and copyright clearance, registration and enforcement, digital and new media licensing, production, finance, regulations, Social Media, litigation and corporate-commercial transactions.
David has an extensive private-practice and in-house background counseling clients on marketing, advertising and content deals, lead-generation agreements, referral agreements, advertising-supported revenue deals, product placement, affiliate marketing/group-couponing platforms, CAN-SPAM compliance, digital rights management for video, music, and games. We work with many of the leading studios, labels, social networking sites, and online music companies. He also specializes in advising artistic talent and creative professionals in the arts, entertainment, media and sports industries.
Tagged: David M Adler, entertainment, Intellectual property, Law, Marketing, Privacy, Silicon Valley, Social media
Free content is not without a cost.
As our lives have become more digitally enmeshed with content, immersive entertainment and devices, the economic bargain that makes it possible has gone largely unnoticed. Simply put, the collection, analysis and sharing of personal data is driving the digital economy. Mobile applications (Apps), digital content and entertainment – from TV shows to games – are available for “free” but subsidized by income from online ads that are customized using data about customers. Vendors, advertisers and platforms compete for “eyeballs” based, in part, on the quality of the information they possess about users to whom the ads are targeted.
Across this interconnected landscape of users, content providers and devices, the issue of online privacy has become a major talking point for app developers, marketers, consumers and legislators. Recently, a wide range of stakeholders, from large institutions to smaller developers, have been accused of mishandling personal data. As the volume of public debate has increased, legislators have introduced a raft privacy initiatives. The Obama administration has called for a Privacy Bill of Rights, an industry consortium of leading web sites and search engines has proposed its own privacy best practices and the Electronic Frontier Foundation has published a consumer-oriented Mobile User Privacy Bill of Rights.
Part 1 of this article looks at several recent and high-profile revelations about how personal information is collected and used, often without the user’s knowledge and consent. Part 2 discusses the legal risks faced by vendors that don’t take adequate precautions to protect consumer privacy and Part 3 concludes with strategies and tactics that help leverage the power of personalization while avoiding the pitfalls of privacy and data security.
1. The current state of information gathering
The scope of personal information gathered is unprecedented and largely unknown. For years, “free” web-based content has been available because of the implicit compromise between content providers and content consumers. Advances in technology have made it easier to track a user’s web browsing habits, mobile browsing habits, and even real-time geospatial location (check in apps and GPS). In the last few months, we have learned that some apps not only gather this mostly non-personally-identifiable data, but also upload a user’s address book contacts and even photos.
On Wednesday Feb. 2012, software Developer Arun Thampi “outed” Path, the purveyor of a self-titled journaling app, for sending users’ address book contents to the company. Path lets users share what they’re doing with a select group of friends and gives users the option to find friends on the app through contacts or other social networks. Thampi disclosed the clandestine data transfer in a blog post after discovering that his phone’s entire address book, including full names and e-mail addresses, was being sent to Path without his explicit consent. According to Path, this data was necessary to in order to quickly notify users when people they know join Path.
Not too long ago, Google earned itself a similar PR (and legal) black eye when it launched its social network, Google Buzz, in 2010 through its Gmail web-based email product. At launch, users were not informed that the identity of individuals they emailed most frequently would be made public by default. Google Buzz automatically disclosed the email addresses of a user’s contacts by default. Google settled with the FTC over allegations that Google used deceptive practices and violated its own privacy policies.
On Feb 17 2012, WSJ reported that Google Inc. and other advertising companies have been bypassing the privacy settings of millions of people using Apple Inc.’s Web browser on their iPhones and computers—tracking the Web-browsing habits of people who intended for that kind of monitoring to be blocked. The companies used special computer code that tricks Apple’s Safari Web-browsing software into letting them monitor many users. Safari, the most widely used browser on mobile devices, is designed to block such tracking by default.
A major topic for discussion just this week is the “Target Snafu.” As originally reported in the New York Times, Target used customer data and predictive analytics to determine that one of their customers was pregnant, and even her specific trimester. The girl’s father learned of the pregnancy when the retailer emailed her promotional material and coupons.
It used to take days or even weeks to gather, synthesize and extrapolate data about a customer’s buying habits and receptiveness to particular products or services. Now it takes milliseconds. A targeted ad can be sourced and served in the time it takes to hit “refresh” on a web browser. Companies are using massive amounts of data to predict what their customers are going to want next. More importantly, gathering that data is getting easier, cheaper and more ubiquitous as the source of that data moves from the desktop to mobile devices.
Tagged: Advertising, big data, content, Marketing, Mobile, online behavioral advertising, Privacy, security