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David M. Adler, Esq. To Speak at Socialize 2011 on Legal Issues For Social Marketers

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The use of social media for marketing and advertising purposes is one of the fastest growing uses of the Internet. The advent of social media sites like Facebook, Twitter, YouTube and LinkedIn provides the opportunity for authentic interaction and engagement with customers. That’s why it comes as little surprise that these services are being used as marketing tools.  But with every technological development and opportunity, new legal and business risks present themselves. Understanding and minimizing these risks will help you maximize the opportunities for your business.

At Socialize 2011, taking place March 31 – April 1, 2011 at The New Yorker Hotel in New York City, David M. Adler, Esq. will provide a presentation focused on taking a “best practices” approach to social media marketing. Attendees will learn how to identify the legal issues and develop policies and procedures to keep informed about the current technology, marketing strategies and regulatory compliance. The presentation intends to cover the following issues:

Issue:  Intellectual Property

  • Trademarks & Brands
  • Copyright & Content

Issue:  Privacy & Publicity

  • Right of Publicity
  • Endorsements

Issue:  User generated content

  • positive and negative comments
  • Copyright Infringement
  • Unmasking “anonymous” posts

Issue:  Regulatory Compliance

  • FTC – Dot Com Disclosures: Information about Online Advertising
  • “Freemiums”
  • FTC – Guides for the Use of Environmental Marketing Claims
  • CAN-SPAM compliance

Issue:  Faking it

Takeaways:

  • Issue Spotting
  • Creating & Maintaining Policies & Procedures
  • Compliance
  • Continuing Education
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Published by David

I am a the founder of a boutique intellectual property law firm based in Chicago, Illinois. In my role as a trusted advisor, I act as the primary transactional attorney for my clients, reporting directly to a company’s executive staff and/or its General Counsel. I provide advice to business units and executives on copyright, trademark, ecommerce, software/IT, media & entertainment and issues associated with creating and commercializing innovations and creative content, drafting and negotiating contracts and licenses, advising on securities laws and corporate governance and managing outside counsel. My clients frequently rely on me to successfully draft and negotiate complex commercial and intellectual property transactions such as supply/distribution agreements, IP development and license agreements and documentation related to mergers, acquisitions and divestitures.