The use of social media for marketing and advertising purposes is one of the fastest growing uses of the Internet. The advent of social media sites like Facebook, Twitter, YouTube and LinkedIn provides the opportunity for authentic interaction and engagement with customers. That’s why it comes as little surprise that these services are being used as marketing tools. But with every technological development and opportunity, new legal and business risks present themselves. Understanding and minimizing these risks will help you maximize the opportunities for your business.
At Socialize 2011, taking place March 31 – April 1, 2011 at The New Yorker Hotel in New York City, David M. Adler, Esq. will provide a presentation focused on taking a “best practices” approach to social media marketing. Attendees will learn how to identify the legal issues and develop policies and procedures to keep informed about the current technology, marketing strategies and regulatory compliance. The presentation intends to cover the following issues:
Issue: Intellectual Property
- Trademarks & Brands
- Copyright & Content
Issue: Privacy & Publicity
- Right of Publicity
- Endorsements
Issue: User generated content
- positive and negative comments
- Copyright Infringement
- Unmasking “anonymous” posts
Issue: Regulatory Compliance
- FTC – Dot Com Disclosures: Information about Online Advertising
- “Freemiums”
- FTC – Guides for the Use of Environmental Marketing Claims
- CAN-SPAM compliance
Issue: Faking it
- “Astro-turfing”
- “Flogs”
Takeaways:
- Issue Spotting
- Creating & Maintaining Policies & Procedures
- Compliance
- Continuing Education
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