How Can Lawyers Use the Social Media Site Pinterest?

For those of us who try to immerse ourselves in technology and more recently, Social Media, the new “kid on the block” seems to be Pinterest. According to their site, “Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.”

Not surprisingly, Pinterest is receiving a lot of coverage on B2B and B2C blogs that provide guidance on the how and why Pinterest can be used by business. The next logical question for me is should Lawyers use Pinterest? if so, how?

Should Lawyers Use Pinterest?

The answer to the first question is simple: Yes, if it is useful to you. Pinterest is a social bulletin board allowing users to “pin”, or save, useful information. It leverages social networks and enables users to track, organize and share products or other content discovered online.  The site allows users to subdivide content by category such as travel, books or food. Finally, axiomatic of all social media is the interaction, allowing friends to follow and view your boards and comment on the items that you’ve posted, or re-pin them on their own boards.

How Can Lawyers Use Pinterest?

The answer to the second question is less simple:

Image by stevegarfield via Flickr

Simply put, Pinterest is an image content curation site where one can create “boards” to which they can add images and comments around a common theme. What’s really interesting is that once one begins using Pinterest, this pen up a whole new way to dialogue with people. Users will “re-pin” your items and it creates an opportunity to contact the user and ask what it about your content that prompted them to re-pin it.

While I am still new to Pinterest, I see it as another valuable social media tool to engage and interact with people. My Pinterest page can be found here.

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